Embark on a transformative exploration with Farzana Baduel at the Global Britain Trade Expo as she explores "Glocalisation: Think Local, Act Global for Brand Success." She will unveil key strategies for businesses eyeing global expansion and navigate the intricacies of crafting messages with cultural intelligence, translating brands effectively for diverse audiences, and harnessing local insights for a global impact. The session promises a practical dimension with case studies showcasing brands that adeptly navigate the "glocal" landscape. Farzana will also address the global imperative of social responsibility and sustainability, emphasizing the crucial balance between profit and purpose. This comprehensive exploration is essential for businesses seeking to thrive in the interconnected realms of international commerce.