Global Britain Trade Expo will bring together business leaders, Government and press from across across the world to network and do business.

These are difficult times for those of us who believe in the benefits of an open trading system. Britain no longer has access to the EU Single Market. The US - China (the world's leading trading power) relationship is continuing to evolve and if President Trump, if reelected, tariff warfare is considered likely.

But the potential gains from deeper trading links in both goods and services are however so overwhelming that the world trading system is still robust and presents many opportunities. This conference will look at what those opportunities are and how businesses can best access them. Join me for a strategic overview of the all of the above including the opportunity for Q&A.

John Pearce, who has been CEO of the trade association Made in Britain since 2015, will speak about the strengths of today's British manufacturing community. Pearce will address the sector's potential to power the UK's economic growth and its global competitiveness.

The Eastern Powerhouse is the business-led voice for the East of England. The Eastern region is home to 7 million people, 120 major towns and cities, 800,000+ businesses, 8 universities, 4 international airports, and the UK's largest container port. The East is at the forefront of global trade and is central to the UK's future success to which eastern companies exported £17.9bn worth of services globally in 2023. The session will look at the enormous opportunities we have to import and export in the region and demonstrate that the East is the place to invest, grow your business and go global! We believe that business in the east is local, but our reach is global.

Over 30% of executives, according to Deloitte, report that cultural alignment is a key factor in a successful merger or acquisition. In his session, David Liddle, author, and global authority in the areas of people, culture and leadership will share his transformational culture blueprint which is being used to create cultural alignment during an M&A. Over 60% of mergers fail due to cultural misalignment, according to PwC. To enable organizations to avoid the pitfalls and perils of cultural misalignment, David will offer a tried and tested cultural alignment framework. David has worked with organizations such as the BBC, Burberry, NEXT, Aviva, HSBC and many others. He has created 8 enablers for a successful merger and acquisition which span, culture, strategy, purpose, values, leadership, HR, behaviours, policies and people. His innovative Culture Catalysts™ programme is being used to create cultural cohesion and strategic alignment in organizations within the UK and globally.

Let's delve into the "Cybersecurity Strategy When Going Global: Russia Angle." This presentation will address the intensifying cybersecurity threats originating from Russia and associated groups, especially in light of its ongoing war with Ukraine. UK government has been a leading Ukraine ally supplying the country with growing military and financial aid as well as providing a tremendous geopolitical support. No wonder, official Kremlin considers Britain as one of its main global adversaries, while Kremlin-paid media propagandists periodically disseminate threats of Russia's imminent nuclear retaliation against the UK as a retaliation for its uncompromising position on Ukraine.

We will have a look at the challenging cybersecurity environment by outlining the specific threats posed by Russian cyber activities, demonstrating how to utilise UK and global resources effectively, and advising on the first-aid response to potential cyberattacks against British institutions and businesses.

Whereas the cyber defence of the United Kingdom is among top government and MOD strategic priorities, and relevant help from specialised institutions or companies should be immediately sought after in case of a cyberattack or malevolent information campaign, we will discuss some basic company-level measures that can be easily implemented as a first echelon protection against cyberwarfare by Russia and other rogue actors.

With its booming economy and vast consumer market, China has become an enticing destination for UK investors seeking new business opportunities. The reasons behind this growing interest are manifold.

Firstly, China's market size and growth potential are unparalleled. With a population of over 1.4 billion people and a rising middle class, the demand for goods and services continues to soar. UK investors can tap into this vast consumer base and benefit from the increasing purchasing power and changing consumption patterns.

Secondly, China has made significant efforts to attract foreign investment. The government has implemented policies to simplify administrative procedures, protect intellectual property rights, and provide tax incentives for foreign investors. These measures aim to create a more transparent and predictable investment climate, making it easier for UK investors to establish and expand their businesses.

Furthermore, China's commitment to innovation and technology presents immense opportunities. The country is rapidly advancing in sectors such as artificial intelligence, e-commerce, renewable energy, and biotechnology. UK investors can collaborate with Chinese companies or invest in these emerging industries, gaining access to cutting-edge technologies and fostering mutually beneficial partnerships.

To succeed in China, UK investors must prioritize cultural understanding and adaptability. Building relationships based on trust and respect is crucial in Chinese business culture. Engaging local partners or hiring Chinese-speaking staff can provide valuable insights and help navigate the intricacies of the market.

‍

Whether your business already operates internationally, or has ambitions to become multinational, join this entertaining & educational session to learn proven strategies from triumphs and setbacks of industry giants. Farhad has led hundreds of international marketing campaigns for some of the biggest brands in the world. Ignite your business growth with his tried & tested tactics for successful cross-border expansion.

Exhibiting at international trade shows is one of the quickest ways of winning new export business, however many companies get their strategy completely wrong and end up losing their trade show investment. Join us for a dynamic 40-minute session designed for exporters keen on mastering the art of generating more business from international trade shows.

Key Takeaways:

• Strategic Insights: Learn to identify and maximise opportunities at global trade shows.
• Attendee Engagement: Discover how to craft engagement experiences that captivate the local audiences and cultures.
• Select the Right Team – Identify the right team to staff the booth
• Metrics – Collect the right data to measure your return on objectives, investment and experience.
• Effective Follow Up: Master follow-up techniques to build lasting business relationships.

Lee shares his experiences and tips from working at over 3000 major global exhibitions since 2007 across sectors including Automotive, Aviation, Food, Pharma, Tech and more.

Transacting internationally can be complex and costly, if not understood and managed properly. Growth and revenue expansion has meant cross-border transactions have increased dramatically over the last few decades and international payments are expecting to increase to over $250 trillion by 2027. But whilst expanding to new territories is vital for growth, it's imperative you understand the financial risks around cross-border transactions to ensure you're operating as efficiently and cost-effectively as possible. We'll go through the different types of risks when managing your cross-border payments and how to effectively manage them.

This presentation seeks to persuade that our vision and ambition should not be restricted to this globe and we cannot afford to be restricted by yesterday's horizons. Space is already a source of innovation and economic growth as well as exploration and discovery. Space technology and data enable Governments and Business to stretch their ambition and vision to improve performance and competitiveness. Access to space is essential to sustain and exploit these benefits whilst creating new value. Countries that develop a space industry can grow GDP, tax revenues, and jobs. The space economy is forecast to grow to $1 trillion by 2030 - just 7 years from now! But there are challenges; It is a highly political, competitive, contested, and congested arena. Space debris is increasing, there is no internationally agreed Space Law or regulation suitable for today's environment. It is a bit like the gold rush in the wild west. But the rewards are seductive and mesmerizing.

A must-attend session for UK businesses eyeing the American dream. Uncover the critical tax pitfalls that await SMEs expanding into the US market and how to sidestep them. From the underestimated complexities of State and local tax laws to the mismanagement of transfer pricing and the hidden dangers of permanent establishment, this talk unpacks the importance of getting it right. Aimed at business leaders and financial professionals, Sarah shares her guidance, highlighting the most common tax mistakes UK SMEs make when expanding into the USA and how to avoid them. With actionable guidance from S.E. Tax Professionals Ltd, ensure your US expansion starts on solid ground, free from the tax traps that ensnare many. Equip yourself with the knowledge to navigate these challenges confidently and set your sights on success in the US market. Join us to transform forewarned into forearmed for your business's leap across the pond!

On this inspiring panel, four women industry leaders across communication, education, technology, and hospitality sectors, will share their top tips, challenges and lessons learnt on building a successful business on the world stage. They will share their genuine business stories that cannot be learnt in school but only in real life.

Join us for an inspiring conversation with Martin Warner, widely known as "the UK's Elon Musk," and best-selling author of "The Startup Story: An Entrepreneur's Journey from Idea to Exit." You will gain invaluable insights and actionable strategies that typically lead to stratospheric heights, as we delve into Martin's remarkable journey of 20+ years -- from disrupting the 3D printing industry with botObjects, to pioneering urban air mobility with Autonomous Flight, and mentoring over 300,000 entrepreneurs. With his track record of success as a proven innovator, you will discover unique approaches to navigating business, fostering tech, building teams, securing funding, product development, and go-to-market execution. Get ready to tap into Martin's expertise and experiences as one of Britain's celebrated serial entrepreneurs, a renowned inventor who holds 120 patents, a seasoned angel investor, and a long-time educator, who is considered a leading voice on everything entrepreneurship. It's more than an interview -- it's an opportunity to explore success patterns, challenge paradigms, and be inspired.

AI is a powerful tool for all businesses. But if you want to get the most value, it starts by getting the foundations right. In this talk, Dave Birss, one of LinkedIn Learning’s most popular Generative AI instructors, will explain how to integrate AI into your business activities in the most responsible, ethical, and valuable way. He’ll look at the issues through an international lens to help you understand the opportunities to embrace and the pitfalls to avoid. And you’ll leave with a practical toolkit to help you build a robust AI strategy for your own business.

‍

Exporting offers significant growth opportunities for most businesses but crucial to the equation is protecting your brand as you expand. Fake products contribute over USD0.5 trillion to the global economy, annually, and cause the loss over 2.5 million jobs each year. Sadly, many businesses go into exporting without due consideration to fake and copycat products, but there is much that can be done, for very little money, to protect products - and businesses - in advance. And, if you do find fakes, to protect your customers, revenues and reputation quickly and easily. This is completely key when fakes can harm for life; think fake beauty products, fake car parts ... the list of deadly interactions is endless. Passionate about exporting, founder of SnapDragon Monitoring, Rachel will explain the value of registering intellectual property to protect your brand online and provide hints and tips for businesses large and small.

Embark on a transformative exploration with Farzana Baduel at the Global Britain Trade Expo as she explores "Glocalisation: Think Local, Act Global for Brand Success." She will unveil key strategies for businesses eyeing global expansion and navigate the intricacies of crafting messages with cultural intelligence, translating brands effectively for diverse audiences, and harnessing local insights for a global impact. The session promises a practical dimension with case studies showcasing brands that adeptly navigate the "glocal" landscape. Farzana will also address the global imperative of social responsibility and sustainability, emphasizing the crucial balance between profit and purpose. This comprehensive exploration is essential for businesses seeking to thrive in the interconnected realms of international commerce.

As the world is struggling to fight climate change and solve sustainability challenges, businesses are increasingly expected to contribute to sustainable development. Regulation, for instance through the EU Corporate Sustainability Reporting Directive (CSRD), is rapidly increasing. Access to financial capital is getting limited for businesses with low ESG-ratings. Clients require transparent documentation and ambitious sustainability strategies, and young talents demand their employers to step up their contributions. This session gives an introduction to current trends and requirements in the field of sustainability, how this affects internationalisation strategies, and how businesses can unleash their full sustainability potential to foster innovation and turn sustainability challenges into business cases.

The globalization of trade presents immense opportunities for SMEs (small and medium size enterprises), with cross-border transactions becoming increasingly prevalent. As SMEs navigate this evolving landscape, understanding the trends shaping global trade is crucial for capitalizing on growth prospects. Alongside these opportunities comes the challenge of understanding and managing foreign exchange risks. By keeping up with current trade trends and using appropriate tools and strategies, SMEs can thrive in international markets while staying efficient and cost-effective.