Sally is an award-winning cross-cultural Public Relations advisor who is on a mission to help companies succeed in the Chinese high-end markets in Mainland China, Europe, and globally. In 2015, Sally founded 11K Consulting, a leading UK's China luxury and property PR agency, specialised in helping clients to reach and attract Chinese high-net-worth individuals, investors, and luxury consumers in China and globally, through the power of communications. 11K's clients include a mix of international and emerging companies from property development, architecture, interior design, construction, furniture to luxury hotels and fine-dining restaurants in London, Singapore, China, and Dubai.