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Lee Ali
Lee Ali
Managing Director
Expo Stars Interactive Ltd

Lee Ali is an international speaker, entrepreneur, business coach, mentor, and a sales strategist. He is widely regarded as the go-to source for attendee engagement and trade show exhibition performance. Lee's passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you offer. Lee is the founder and Managing Director of Expo Stars Interactive, an award winning trade show performance agency that supports exhibitors worldwide to engage more attendees to their booth, convert them into qualified sales leads, raise their brand awareness, and deliver measurable results. Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World, Congress, CES, GITEX, BAUMA, HP Discover, Cisco Live, Black Hat, Medica, Conn Expo and many more.

Session Summary
How to Generate More Business at International Trade Shows

Exhibiting at international trade shows is one of the quickest ways of winning new export business, however many companies get their strategy completely wrong and end up losing their trade show investment. Join us for a dynamic 40-minute session designed for exporters keen on mastering the art of generating more business from international trade shows.

Key Takeaways:

  • Strategic Insights: Learn to identify and maximise opportunities at global trade shows.
    Attendee Engagement: Discover how to craft engagement experiences that captivate the local audiences and cultures.
  • Select the Right Team – Identify the right team to staff the booth
  • Metrics – Collect the right data to measure your return on objectives, investment and experience.
  • Effective Follow Up: Master follow-up techniques to build lasting business relationships.

Lee shares his experiences and tips from working at over 3000 major global exhibitions since 2007 across sectors including Automotive, Aviation, Food, Pharma, Tech and more.

Workshop