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Jeff Astle

Managing Director

IOD & WMA International

Jeff is the former Managing Director China for the China-Britain Business Council, former Chair of the EU SME Centre in China, and former Managing Director in Shanghai for advisory firm APCO Worldwide. He is Managing Director of WMA International, China Ambassador at the IOD, a Senior Advisor to China-UK Business Development Centre, and advisor and consultant to a range of UK-China related business projects. He has 15+ years experience living and working in China.

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